Your instructor will designate groups. In your groups, read the "Howard Schultz and Starbucks Coffee Company" case study in the textbook. Create a PowerPoint presentation of 10-15 slides (with speaker notes, title slide and reference slide) that a
business
Description
Your instructor will designate groups. In your groups, read the "Howard Schultz and Starbucks Coffee Company" case study in the textbook. Create a PowerPoint presentation of 10-15 slides (with speaker notes, title slide and reference slide) that addresses the following questions:I have question 1. In the early 1980s, how did Howard Schultz view the possibilities for the specialty coffee market? Why did Schultz think he could successfully import the Italian coffee bar concept to the United States?
