Advanced technologies have changed the way we deal with marketing in every sphere. A decade ago, we couldn’t even imagine that so many technologies and tools would be available to assist us in fostering our businesses. Moreover, in the past, many businesses did not take seriously the importance of their online presence.
However, today, regardless of the quality of your product or service, there is no long way to success without an effective education marketing strategy. Today we are going to focus on education marketing.
So, if you have a business in this field or intend to enter the niche, this guide will help you tailor your marketing strategy to align with the newest trends. Let’s dive in.
Education Marketing Strategies In 2024
Table of Contents
Generate Qualified Leads
One of the most effective tools of B2C marketing is content marketing. Basically, to engage the audience you need to have high-quality and attractive content. Ideally, your content should be diverse and optimized for each social media platform.
Additionally, content should be tailored for search engines. This means that you should follow the guidance of your SEO team when creating content, especially blog posts.
One of the central strategies of content marketing in 2024 is link-building. It is a foolproof option to broaden your reach. Therefore, it is worth considering it in your marketing plan. Make sure you are aware of the current strategies for effective link-building.
Last but not least, remember to regularly update your published content. This will help you not only share fresh information with your audience but also stay relevant to the latest SEO guidelines.
Optimize Social Media Presence
Having an optimized social media presence is a must for businesses that aim to stay competitive. The first and foremost thing should be choosing the right social media platforms. It’s no secret that the younger generation prefers Instagram and TikTok to Facebook and LinkedIn. However, it is worth having a presence on all platforms.
But here again, it is important to use the right format for publications on each platform. Also, use YouTube to share interesting videos, podcasts, live sessions, etc.
Both the younger generation and adults utilize this platform. Hence, make sure that on this platform, both students and their parents can find comprehensive information about your educational institution.
Use Short Videos
Did you know that social media users watch more than 17 hours of video content per week? Social media statistics for 2024 show that this number is expected to grow this year. That is why many businesses today utilize video marketing.
Videos can serve as a powerful tool for education marketing. For example, instead of writing a long text about your new program or tutors, you can create short videos or reels. Briefly showcase tutorials, share interesting recaps from campus life, testimonials, short Q&As, and the like. ven consider embedding YouTube Shorts, vertical video snippets under 60 seconds, into your marketing strategy. To learn more about how to embed YouTube Shorts on your website, explore online resources.
Utilize Advanced Technologies
Advanced technologies like AI have already become an inextricable part of marketing campaigns. Many universities use AI for blogging, social media, email marketing, live chats, etc. You can employ AI to tailor your content to a wide and varied audience.
Another good technology that is worth considering is augmented reality (AR). For example, it will help you organize virtual tours through your university and make your marketing campaigns more entertaining.
Employ Referral Marketing
Another effective and valuable option to engage the audience is referral marketing. You can create a student referral program, thus offering current students rewards for referring new students to the institution. You can involve all your staff and even social media followers in referral programs, increasing the likelihood of attracting new students.
Additionally, referral marketing is quite cost-effective and can be done simply. You may do the trick easily with the help of the best referral software, where you can launch your program, monitor it, send reminders, and much more.
Use PPC Advertising
If you want your ads to reach potential students actively searching for the services that your academy provides, running PPC ads can be a good option.
Thus you can both appear on the first page of search engines and generate leads. With the list of those who are interested in your services, you can provide them with appropriate content. At its core, PPC is a powerful tool for effective lead generation. So, do not overlook this tool to reach potential students.
Work With Micro-Influencers
Micro-influencers, or users with a follower count within the range of 10,000–100,000 followers, can serve as a valuable asset for your marketing strategy. You may not even think about it, but some of your current students may be quite active on social media platforms.
So, instead of searching for famous influencers to promote your educational institution, work with your students. They undoubtedly have a more relevant audience and can bring more effective results.
Also Read: 200 Good Research Topics For Special Education: Best Guide
Wrapping Up
We have covered a lot to grasp how a solid education marketing plan can drive the success of your educational institution. You can use the seven fundamental stages listed above as a guide. However, you should also stay up to date with industry trends to stay on the forefront of emerging marketing trends and technologies. It will help you stay relevant to changes.
Ultimately, do not be afraid to be creative and utilize today’s advanced technologies to differentiate your marketing campaigns.
